Communication Training Tools

Step 2: Deliver

Being organized is one of the keys to a successful training. Use checklists to make sure that you bring everything you need. On the day of the training, arrive at least 30 minutes early to make sure set-up is complete.

“Training spaces vary considerably. Bring everything you may need and be ready to improvise!”

At the start of the session, give each participant a folder of materials that includes the Announcement Approach notecard, exercise sheet, and any other materials you might need, such as an evaluation survey or a CME certificate. The Announcement Approach notecard summarizes the communication strategy and includes seven research-tested messages. As providers arrive for the training, greet them and answer any questions providers may have. These few minutes are an important time to start building rapport with the audience.

Sections of the Training

To deliver the four-section training, the physician educator should use the standardized Announcement Approach training script and training slides.

Review Evidence

The first section of the training, “Review Evidence,” shares the latest research on HPV vaccination practices, HPV vaccine effectiveness, safety, and the rationale for targeting younger adolescents.

Even though participants may be familiar with the material in this section, the educator will begin to gain trust by illustrating an expertise and genuine interest in HPV vaccination. Your educator should remind participants that they play a key role in motivating HPV vaccination.

Build Skills

In the second section, “Build Skills,” the physician educator teaches providers how to deliver effective HPV vaccine recommendations using the Announcement Approach. It includes suggested language to make the announcement and how to follow up with hesitant parents using the Connect, Clarify, Counsel steps, including a research-tested message.


The third section, “Demonstration,” includes a video of a physician demonstrating the communication approach with a hesitant parent. This section also includes tips for bundling vaccines, focusing on cancer prevention, and following up with parents who say “no.”


In the fourth section, “Practice,” the physician educator asks providers to use the Announcement Approach notecard that summarizes how to make HPV vaccine recommendations and provides research-tested messages to address hesitancy. Providers adapt the material to their own style and language.

Your educator should ask for volunteers to share their announcements.

Providers then pair up to practice using their announcements and the Connect, Clarify, Counsel steps with a research-tested message.

The physician educator finishes the training with a short discussion of the practice session and how providers can apply the Announcement Approach in their practice.